Luxury innerwear brand Hanro of Switzerland will open its first store in the U.K. on Sept. 16 in London.
The boutique will be located at 6 South Molton Street in upscale Mayfair. Encompassing 115 square feet, the decor will reflect the sleek, understated look of Hanro stores in a contemporary color palette of gloss white, black and chrome. Framed images of men’s and women’s innerwear and related products photographed at the Hanro factory in Austria will be displayed across shelves to represent the “story of Hanro,” said managing director Stephan Hohmann. Hohmann said Hanro’s first retail outpost in the U.K. is a significant move that confirms its commitment to the region.
“The U.K. has experienced significant growth for us in the last five years. Our distributors of intimates in the U.K. are launching the store for us, and we have high expectations for the first quarter as we approach London’s high footfall around Christmas shopping,” said Hohmann. The London store will feature a full collection of women’s and men’s basic and fashion collections of sleepwear, loungewear, lingerie, shapewear and men’s innerwear.
Hanro currently has five stores worldwide, three of which are in Europe. The brand’s biggest-performing markets are the U.S., the U.K., Germany, Switzerland, Austria, France, Italy, Belgium, Luxembourg, the Netherlands and Japan. In the U.K., Hanro is sold at 120 specialty retailers as well as Harrods, and e-commerce site hanro.co.uk.
The luxury brand, which will celebrate its 130th anniversary in 2014, opened its first Hanro boutique in the U.S. this year in the trendy Meatpacking District of Manhattan.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast