Swimwear shows kick off a busy fashion season in Miami.
MIAMI — Kicking off with a set of swimwear shows in July, Miami remains a major fashion venue for the rest of year.
“Miami is hot as a pistol,” said Fern Mallis, senior vice president of IMG Fashion, sponsors of the Mercedes-Benz Fashion Week Swim show, which runs July 18 to 21 at the Raleigh Hotel in South Beach. “When we started the event three years ago, we worried about Miami in July, but it keeps growing.”
The IMG event will have 16 swimwear designers showing in tent fashion shows, including Red Carter, Tommy Bahama and Diesel Swim. The event drew 10,000 people last year, said Mallis, including 500 registered fashion media.
Running concurrently, July 19 to 22 at the Miami Beach Convention Center, SwimShow 2009 is a trade show sponsored by the Swimwear Association of Florida. Approximately 2,500 buyers are expected to view the 400 exhibitors at the event, according to organizers.
New to the SwimShow this year are several sportswear lines that have launched swimwear collections, including Ed Hardy, Badgley Mischka and Tibi, as well as new lines from Lotus London in the U.K and the Spanish line Jocomomola.
SwimShow will hold a multiline fashion show July 20 in a tent on the sand at Ocean Drive and 11th Street.
Florida Fashion Focus, a women’s apparel and accessories show sponsored by Southeast Apparel Exhibitors Inc., a 300-member Miami-based sales representatives organization, will move from the Radisson Mart Plaza, where it has been for the past three years, to the Broward County Convention Center in Fort Lauderdale. The first show, Aug. 9 to 11, will be followed by four shows a year, featuring misses’ and contemporary lines such as Joan Vaas, Sue Wong and Joyous & Free.
Trafik, the biannual contemporary sportswear show, will hold its fall edition Sept. 24 to 26 at the Miami Beach Convention Center.
Since its launch in January 2006, Trafik has grown from 100 to 350 lines. Officials are projecting 1,000 buyers in September.
Originally 80 percent premium denim, the category now represents only 30 percent of the mix. Many lines such as Ella Moss, Splendid and Ed Hardy focus on tops and alternative fabrics in men’s and women’s sportswear. The show now includes more moderate-priced lines and accessories.“With trend cycles and the economy, premium denim has declined, and the show has followed that trend,” said James Costa, show director and chief executive officer of Carpe, a contemporary line that evolved from denim to sportswear.
Collaborating with local artists, the September show has a Pop Art theme, with events scheduled at the new Gansevoort Hotel at South Beach.
Coast, a high-end contemporary women’s apparel show, will hold its fifth Miami show June 16 to 17 at the Savoy Hotel in South Beach. The biannual show has expanded from 35 original lines to 150, including six multiline New York showrooms, and collections including Rebecca Taylor and 12th Street by Cynthia Vincent.
In October, the show will move to the Miami Beach Botanical Gardens to accommodate a projected 300 lines, said show president Karen Bennett.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)