DALLAS — Merchandise is randomly displayed in the warehouse for Herroom.com for a specific reason: It easier for shoppers to spot a pink Vassarette bra among a backdrop of shoulder pads and undies, rather than with an array of look-alike Vassarette packages.
There’s little else scattershot at this fast-growing business that went live in the e-commerce stone age of March 2000. The intimates Web site and its brother site, Hisroom.com, are generating $50 million in annual revenues and sales on track to double by 2015, said the e-tailer’s owner and founder Tomima Edmark.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"