DALLAS — Merchandise is randomly displayed in the warehouse for Herroom.com for a specific reason: It easier for shoppers to spot a pink Vassarette bra among a backdrop of shoulder pads and undies, rather than with an array of look-alike Vassarette packages.
There’s little else scattershot at this fast-growing business that went live in the e-commerce stone age of March 2000. The intimates Web site and its brother site, Hisroom.com, are generating $50 million in annual revenues and sales on track to double by 2015, said the e-tailer’s owner and founder Tomima Edmark.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)