By  on December 17, 2013

Hue is growing its retail initiative on two fronts: the U.S. and China.

The trendy legwear brand, which specializes in fashion tights, leggings and socks, opened a 210-square-foot, high-tech shop-in-shop on the mezzanine level of Macy’s Herald Square in November, and plans to roll out three additional “Huetiques” in the U.S. in 2014. The brand currently maintains 40 in-store shops and 130 soft shops nationwide, said Julia Townsend, executive vice president and general manager at parent company Kayser-Roth Corp.

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