Hue is growing its retail initiative on two fronts: the U.S. and China.
The trendy legwear brand, which specializes in fashion tights, leggings and socks, opened a 210-square-foot, high-tech shop-in-shop on the mezzanine level of Macy’s Herald Square in November, and plans to roll out three additional “Huetiques” in the U.S. in 2014. The brand currently maintains 40 in-store shops and 130 soft shops nationwide, said Julia Townsend, executive vice president and general manager at parent company Kayser-Roth Corp.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)