By  on January 28, 2013

Going global is the fastest way to grow business and build brand equity for innerwear brands in a shrinking U.S. market.

A number of major brands are chasing business opportunities around the world in the wake of a recession and a lingering sour economy. Whether it’s a bid to garner new consumers in emerging nations or to bolster brand recognition and incremental growth in mature markets, more companies are competing for market share overseas. The strategy can be attributed mainly to retail consolidation and the downsizing of lingerie collections to key item assortments at stores, as well as consumers who remain cautious with apparel purchases.

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