By  on January 12, 2009

Innerwear retailers are sharpening strategies after one of the most dismal selling seasons in decades, evaluating which brands, ideas, items and categories will sustain business this spring.

A key concern is how to entice shoppers to buy merchandise that is not deeply discounted as merchants seek to wean consumers from across-the-board promotions that slashed tags by as much as 75 percent starting in October.

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