Frilly knickers and luxe lingerie aside, underwear is by most people’s standards a bare necessity. but judging from all the novelty items out there, it seems the banality of such basics begs to be spun into something more. Like t-shirts, intimates — underpants in particular — is a genre prime for all manner of angles, ranging from kitsch to convenience.
Consider the age-old days-of-the-week undie campaign, recently coopted by Stella McCartney to adorable effect. Whether girls ever coordinated their drawers to their designated day, the weekday motif has become a classic. It’s a conceit that’s inspired an endless supply of specialty thongs and panties for every marketable occasion — weddings, Halloween, Christmas, Valentine’s day, even current events: a simple google search turned up at least three sites peddling Obama undies.
Silly though it seems, people buy into such novelty acts. Take, for example, t-box, a line of cotton pieces, thongs and boyshorts among them, which are compressed and packaged to look like candy, butterflies and ice cream cones. “The idea is it’s an impulse buy,” says Zeynep Ergin-Vitale, vice president of T-Box Usa. “The brand is for fast-consumption retail. It’s by the cash register — the customer likes the packaging, they pick it up. It’s an eye-directly-to-the-brain type of thing.”
Not to mention gimmicky, for which T-Box isn’t apologizing. The line, owned by Turkish retail giant the Boyner Group, launched in the U.S. in November, and intimates accounts for approximately a third of Boyner’s $1 billion in worldwide sales.
As owner of Urban Aid, purveyor of cheeky travel kits (the Shame on You kit includes a pair of panties, a toothbrush and a “leave behind” note, among other personal products, for the girl on the go), Karen Barnett also cashes in on quirky concepts. “We use humor in the copy and the packaging to explain ourselves and to pull you in,” says Barnett, who worked in product development and packaging for Disney and Mattel before launching Urban Aid in 2005. “Everything is supposed to be funny.”
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)