Frilly knickers and luxe lingerie aside, underwear is by most people’s standards a bare necessity. but judging from all the novelty items out there, it seems the banality of such basics begs to be spun into something more. Like t-shirts, intimates — underpants in particular — is a genre prime for all manner of angles, ranging from kitsch to convenience.
Consider the age-old days-of-the-week undie campaign, recently coopted by Stella McCartney to adorable effect. Whether girls ever coordinated their drawers to their designated day, the weekday motif has become a classic. It’s a conceit that’s inspired an endless supply of specialty thongs and panties for every marketable occasion — weddings, Halloween, Christmas, Valentine’s day, even current events: a simple google search turned up at least three sites peddling Obama undies.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)