By  on July 6, 2012

Invista will unveil its new global marketing campaign for swimwear and Xtra Life Lycra fiber called “Unstoppable” at the Mode City trade fair in Paris on Saturday.

The campaign for cruise 2013 will focus on consumer confidence in fashion swimwear with Xtra Life Lycra fiber and will showcase new insights and scientific findings that support the advantages of Invista’s flagship swimwear fiber in a real-life swimwear environment.

“We wanted it to scream fashion swimwear,” said Ninabeth Sowell, global marketing director for intimate apparel and swimwear at Invista. “This powerful consumer and trade campaign truly brings together the emotional and technical benefits for fashion swimwear.”


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