By  on October 25, 2010

The focus of Invista Inc.’s semiannual Intimate Apparel Trend Watch workshop, set for Nov. 1 to coincide with innerwear market week, will be on seasonless undergarments for 2011.

The spotlight will be on shapewear and Invista’s new platform for shapewear called Lycra beauty fabric, The Science of Shaping, during the workshop in the Invista offices at 1430 Broadway in Manhattan.

The company’s shapewear concept, which was unveiled in September at the Salon Mode trade fair in Paris, is a performance and comfort standard program to improve the effectiveness of shapewear and expand the range of shaping options in four categories: Smoothing, which focuses on aesthetics and light control; Sculpt, which offers high-tech performance in lightweight fabrics for subtle shaping, and two categories that offer functionality — Sensual Curves for firm shaping and Control for extra firm support.

Invista analyzed more than 100 fabrics and 50 commercial undergarments with garment engineering technology and 3-D body scanners. Partner brands include Bali, Spanx, Wacoal, Triumph, La Perla, Gemma and Ritratti.

Roseann Beutell, Invista’s intimate apparel business manager for North America, said the Lycra beauty fabric program “helped designers at the Paris show to identify and pick fabrics, and what they envision their designs will look like. There’s a great big gap between [shapewear] expectations and what is being delivered.”

Four themes underscored the workshop:

• Modern Grace featured delicate knits with laser cutouts, luxurious embroideries and trims with geometric patterns in Lycra beauty fabrics.

• Hurrah Avant Garde focused on decorative and active-inspired silhouettes in Lycra 2.0 garment technology of bonded shapes, hems and seams.

• Naïve Song, a group highlighting soft textures, ruffles, ruching and semi-transparent looks in blends of Lycra Xtra Fine fabric of organic cotton, bamboo, jute, hemp and soy.

• Divinity, a theme showing airy, wrapped and fluid lines in Lycra freshFX fabric that has wicking properties.

Colors in each group included earth tones, pale neutrals and poppy red.

Invista also presented a legwear workshop for fall 2011-12. Valerie Mackie, Invista’s marketing account director for North America, said a directional trend will be innovative new technologies and yarns such as Lycra Fusion fiber hosiery that is sheer, durable and run-resistant.

“We introduced Lycra Fusion [to the trade] in October 2009, it made its debut in Europe this spring and it will be available in the U.S. for spring 2011,” Mackie said.

Regarding fashion trends, Mackie singled out vibrant colors, intricate seamless openwork, color blocking, military-inspired socks and leggings with fake buckles, zippers and buttons, textures that have the look of a pointelle sweater shine, including Swarovski crystals and Lurex effects.

load comments
blog comments powered by Disqus