By  on July 7, 2009

Marc Daniels loves the outdoors but felt the bright, oversize apparel that had become de rigueur for snowboarders looked a bit ridiculous off the slopes. So he set out to create an alternative — an upscale snowboard-inspired sportswear and outerwear collection for men and women that “captures the pulse of the street and the essence of snowboarding.”

The line, Isaora, will launch for fall and has already lined up retail distribution that includes Paragon Sporting Goods in New York; Bodega in Boston; Roslyn in Chicago; The Gallerie in Aspen; Movers & Shakers and United Arrows in Japan; World Cup Sports in Alaska, and Excess in Chamonix, France.

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