Marc Daniels loves the outdoors but felt the bright, oversize apparel that had become de rigueur for snowboarders looked a bit ridiculous off the slopes. So he set out to create an alternative — an upscale snowboard-inspired sportswear and outerwear collection for men and women that “captures the pulse of the street and the essence of snowboarding.”
The line, Isaora, will launch for fall and has already lined up retail distribution that includes Paragon Sporting Goods in New York; Bodega in Boston; Roslyn in Chicago; The Gallerie in Aspen; Movers & Shakers and United Arrows in Japan; World Cup Sports in Alaska, and Excess in Chamonix, France.
“I spent the better part of my youth, like many first-generation snowboarders, entrenched in the antiestablishment culture,” said Daniels, chief executive officer. “But now, having long since grown up and no longer convinced baggier is better or brighter is bolder, I imagined a brand, which would offer a more refined aesthetic while maintaining its core credibility.”
Isaora blends elements of Japanese tailoring with athletic influences to create a sophisticated, technically driven line. “We made sure to integrate performance elements into every piece,” Daniels said.
Key items include a microskin 650-fill down jacket; dual-tone double-insulated hooded jacket and chevron plaid slim-fit insulted shirt. For women, there are an oversize hooded sweatshirt with distinctive details such as elongated cuffs; tops with panel overlays, and jackets with adjustable internal shoulder straps for ease in layer removal. Wholesale prices range from $100 to $272.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion