By  on June 22, 2009

A new luxury lingerie brand from Italy is arriving in the U.S. for fall — Intenzione.

Intenzione, or “intention” in English, is the brainchild of Emanuela Brizzi, a designer of upscale La Perla lingerie for more than 25 years, and two partners, her son, Michele Trebbi, and Elizabeth Paddock. The trio designs the collection together, but Trebbi also heads production and product development. Paddock oversees sales, brand development and image.

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