By  on August 5, 2010

David Chu’s relaunch of Jack Nicklaus apparel is under way with a raft of international distribution deals, including HMX Group as the U.S. licensee — a big vote of confidence in the newly formed HMX management team.

Last year, Chu, the founder of Nautica, formed Nicklaus International Brand Management LLC with golf legend Jack Nicklaus to develop the Nicklaus trademarks around a worldwide strategy and unified creative direction. A 40-year master license held by the former Hartmarx Corp. expires at the end of the year but effectively ended with the fall collection. NIBM was eager to centralize design and manufacturing after Hartmarx, which entered bankruptcy protection last year, allowed the branded apparel to splinter into inconsistent regional lines over many years. But HMX, which now owns the Hartmarx assets, on Wednesday closed on a new three-year agreement.

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