Jockey International Inc. has signed a licensing agreement with Komar Layering, a division of the Komar company.
Komar Layering will be Jockey’s exclusive licensee for men’s and women’s thermals and layering apparel.
Warmwear items such as long-sleeve tops, leggings and underwear from the new partnership will be shipped in August 2012 for the fall selling season.
Among the product innovations to be featured in the licensed line will be Smart Fabric thermals with microencapsulated Outlast Technology, which was initially developed to help keep NASA astronauts comfortable as temperatures fluctuate.
Further details were not available. But the licensed warmwear could generate wholesale sales in excess of $50 million the first year, according to industry estimates.
Jockey’s thermal underwear license was previously held by Costa Mesa, Calif.-based Appareltex USA, which will oversee inventory and distribution for the fall 2011 season.
Founded in 1876, Jockey is a privately held company headquartered in Kenosha, Wis., with estimated wholesale sales of about $250 million. The company is a major manufacturer and marketer of apparel products sold in major department and specialty stores in more than 120 countries.
The Komar Layering unit of the 103-year-old Komar firm designs, produces and distributes a variety of warm layers for innerwear, including leggings, tank tops, and crewneck and V-neck tops for women, men and kids. Cuddl Duds is the flagship brand. Komar, which generates estimated wholesale revenues in excess of $700 million, specializes in the design, marketing, sourcing and distribution of sleepwear, loungewear, intimates, underwear, layering and lifestyle products. Komar brands and licenses include DKNY, Donna Karan, Lauren Ralph Lauren, Oscar de la Renta, Betsey Johnson, Kensie, OnGossamer, Eileen West, Ellen Tracy, Anne Klein, Carole Hochman, Lanz of Salzburg, University of Couture, St. Eve, Tommy Bahama, Disney, Barbie, Hershey’s, Cuddl Duds and Lotta Luv.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews