The first collection of Jockey intimates endorsed by Rachel Zoe will be hitting stores this fall.
Zoe entered into a partnership earlier this year to promote a curated collection of “must have” underwear and shapewear by Jockey. All hangtags will feature a “Preferred by Rachel Zoe” tagline.
The exclusive collection will be launched at Jockey stores and jockey.com this month and will be rolled out in October to major retailers, including Macy’s, Lord & Taylor, Kohl’s and Bon-Ton stores.
“Style starts from within, and having the right foundation is critical to the ultimate success of your outfit. I love marrying comfort with style, and this new collection by Jockey does just that,” said Zoe.
The launch will be supported by a national print and outdoor advertising campaign in major markets such as New York, Los Angeles, Chicago, Dallas and Atlanta, as well as point-of-sale materials and a Webisode series this fall for a social-media campaign that will also appear on jockey.com. A media event that will feature Zoe and celebrities is being planned in Los Angeles in October.
Dustin Cohn, chief marketing officer at Jockey International, said the brand chose Zoe because she is a “design and fashion icon.”
“Jockey wanted to address a younger, more fashion-conscious consumer,” said Cohn.
The shapewear, which is described as “cotton-rich comfort meets all-day curve control,” will feature a unique patented three-panel design. Styles will include tanks, shorts, slips and briefs rendered in cotton-spandex. There will also be two lines of fashion-forward intimates, which will include bikinis, thongs, hipsters, boy-shorts and tanks. The bottoms will offer a “cheeky” cut and modern silhouettes in solid colors and graphic prints. Colors will include black, white, gray, vanilla, light beige, dark cherry and deep blue. Fabrications will include microfiber Modal and blends of nylon and spandex. Featuring a patented three-panel design, this new line includes tanks, shorts, slips and briefs that are fashionable, comfortable and slimming. The shapewear will retail from $26 to $57, and tops will sell for $21 and $24. Undies will be priced $10.50 each or three pairs for $27.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)