Jonathan Adler Enterprises has signed a license with United Legwear Co. to produce a collection of legwear for men and women.
This is the latest addition to Adler’s assortment of accessories, which includes sunglasses, handbags, scarves, wallets and belts for women as well as ties, bow ties and pocket squares for men.
A first-year wholesale sales projection was not available, but the combined men’s and women’s socks could generate sales of more than $5 million, according to industry estimates.
The licensed line of socks will roll out with a range of combed cotton crew styles for men and women that will feature a number of Adler’s well-known graphics including harlequin, chevron and Greek key patterns, as well as signature motifs such as squirrels, scooters, owls and devils. Colors will include orange, red, blue, olive, purple and gray. RELATED STORY: Curve Expands Show Venue >>
Distribution for holiday 2013 will be aimed at better department stores such as Bloomingdale’s and Neiman Marcus, specialty boutiques and 26 Jonathan Adler stores in the U.S. and one unit in London.
A line of tights for women will be introduced at a later date.
Adler said basic products such as socks “don’t have to be boring.”
“I’m obsessed with the bold patterns, colors and icons in the new [sock] collection. Each style says glamour and sophistication, all with a dash of stylish sprezzatura [a certain nonchalance],” said Adler. “I want whatever I make — from pottery, to furniture and accessories — to add style, craft and joy to people’s lives.”
Adler added, “My goal is to make the ankle the new fetish zone. I love a classic sock with a little unexpected detail on the ankle. Our socks are chic and classic with a dash of irreverence.”
Isaac E. Ash, president and chief executive officer of United Legwear Co., described Adler’s aesthetic as a “modern, joyful lifestyle that’s glamorous yet approachable.”
“It’s a natural product extension...Picture lounging on an Adler sofa, shoes kicked off and relaxing in socks that are as beautiful as the rest of the decor,” said Rita Polidori O’Brien, vice president of licensing and marketing at ULC.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews