Journelle has opened its fourth specialty store, located on the Upper East Side of Manhattan.
The newest location is part of an ambitious plan by chief executive officer Claire Chambers to open as many as 100 units nationwide over the next decade.
“I’ve had my eye on the Upper East Side for a long time. It’s the best fit in the whole city for us,” said Chambers. “One of the reasons we like that stretch of Third Avenue is it’s where people live, take their kids to school, or go to yoga — it’s a great mix.”
The 1,200-square-foot lingerie boutique is projected to generate sales of $1.2 million during the first year, said Chambers. She would not comment on annual volume generated at the other three units — one in Miami and two in New York City — but noted that initial sales projections had been reached.
Chambers, who said she gets her financing from a team of retail consultants and private investors, opened an 1,800-square-foot shop in SoHo in November 2010, a 2,500-square-foot store in Miami in February 2010 and a 2,000-square-foot unit in the Flatiron District in December 2007. Chambers told WWD at the opening of the Miami store that she anticipated first-year sales of $1.6 million based on the store’s high visibility and foot traffic on Lincoln Road. First-year sales estimates for the Flatiron unit on East 17th Street were $1.4 million.
The newest store, located at the corner of Third Avenue and East 73rd Street, is rendered in signature white oak floors that are “very warm and light but not too Scandinavian looking,” and open-work custom cabinetry where bras, undies and related boudoir items can be displayed and neatly organized.
“We’re in a corner location for the first time with two rows of windows….We didn’t want the East 73rd Street side to look like a fishbowl so we displayed light boxes with images,” she explained.
Chambers described her target consumer as affluent in the 30-to-40 age range.
“It’s been a real education for me.…Who is this customer on the Upper East Side? She’s affluent but not really living in a Park Avenue penthouse, she’s living in an apartment on the river…our customer is well educated, professional, likes taking care of herself, is fashion-forward and buys lingerie for special occasions and everyday,” she said.
Since the store’s Thanksgiving opening, several classifications have received strong reaction: new T-shirt bra styles by Chantelle and Simone Perele, allover lace and lace-and-silk full-slips by Jenny Packham, and a variety of novelty and everyday undies by Hanky Panky, Eberjey, Commando and La Perla.
Chambers said she stocks a range of fashion and basic merchandise and brands for all occasions.
“Women need all types of lingerie in their wardrobes. One of the clients I had at the first-day opening said, ‘Oh, my God!’ Now, I don’t have to go to a department store anymore,’” said Chambers.
As for branching out into e-commerce, the retailer relaunched Journelle.com in 2010.
“We did just under $1 million in [e-commerce] sales this year and we see it as one of our areas of growth,” she said.
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)
@Pharrell and his wife Helen Lasichanh were among the stars that came out to celebrate @rimowa’s first pop-up concept shop. The space, which is located on Rodeo Drive in Beverly Hills, draws inspiration from airport luggage carousels and lounge areas – and features the company’s luggage and accessories. If the pop-up is successful it could pave the way for addition temporary shops throughout the world. #wwdfashion (📷: Owen Kolasinski/BFA)
@carineroitfeld celebrated @crfashionbook’s first calendar last night with a dinner party at Spring Place in Manhattan. Photographed by @stevenkleinstudio, the calendar takes on a fitness theme and features @joansmalls, @gigihadid, @danielle_herrington_ – pictured here – and more. “[Carine Roitfeld] wanted me to feel sexy and she wanted me to be myself and feel it out on my own and do what I felt was right,” said Herrington, aka Miss October. #wwdeye
@saintrecords and @virgilabloh last night at @americanexpress’ “A Night With Success Makers” event. “I always bring it back to community because without that I wouldn’t have the courage,” said Knowles when asked how she has gotten where she is now. Read more highlights from their conversation on WWD.com. #wwdeye (📷: @lizdoupnik)
This Just In: Industry sources have told WWD that Anastasia Soare is rumored to be considering selling her beauty business, @anastasiabeverlyhills. According to those sources, Soare has tapped investment bank Imperial Capital to explore sale options for her eponymous beauty brand –– and with at least $340 million in net sales, this would be a big deal. Put in context of other recent transactions for makeup companies, Soare’s price tag could be in the billions if she were to sell the whole thing. #wwdnews #wwdbeauty (📷: @clint_spaulding)
@assouline’s latest book, “The Spirit of Bentley: Be Extraordinary” captures the adventurous attitudes and opulent lifestyles of @bentleymotors’ most creative owners and enthusiasts throughout the U.K. The 292-page hardcover has a section dedicated to showing its team of skilled artisans and photos of its most colorful owners, from George Bamford to designer @alicetemperley, pictured here by Aline Coquelle. #wwdeye
@google released its report on the most popular search terms this year. For fashion brands, the list was led by @gucci, the luxury brand that stunned the market last October when it pledged to stop using fur. Runner ups were @supremenewyork and @fashionnova, along with more established brands like @louisvuitton, @chanelofficial and @ysl. #wwdfashion (📷: @aitorrosasphoto)
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)