Soyon An, costume designer for “American Idol,” has entered into a collaboration with Kellwood Co. as guest celebrity stylist for the Baby Phat brand.
Soyon, a two-time Emmy award-winning costume designer, whose celebrity clientele includes Jennifer Lopez, Mariah Carey and Avril Lavigne, and who has designed costumes for three nationwide entertainment tours — “American Idol Live,” “So You Think You Can Dance” and the “Carrie Underwood Tour” — will also be featured in Baby Phat’s new social media campaign, which breaks mid-April.
This is Soyon’s first venture in a series of brand collaborations and licensing deals in men’s and women’s apparel, footwear, jewelry, beauty and accessories, all of which will be developed by talent and licensing firm Matchbook Co. Matchbook will work with Eastern Talent Agency, which handles all TV and film projects for Soyon. Both companies also represent Randall Christensen, costume designer of “Dancing with the Stars,” and Janie Bryant, costume designer of “Mad Men.”
“The right style for an individual can be transformational. I watch contestants on ‘American Idol’ and ‘So You Think You Can Dance’ grow more confident throughout the season just by wearing the right clothes and accessories for their own customized look,” said Soyon, who also served as designer of Forever 21’s high-end line, Twelve by Twelve.
Soyon said her next partnership will most likely be shapewear, followed by denim and shoes.
Describing Soyon’s synergy with the Baby Phat brand, Douglas Zarkin, Kellwood’s vice president of marketing, said, “Baby Phat is a brand that celebrates a young woman’s sizzle and sparkle. Who better to evangelize our brand than a fashion force whose style influence on pop culture is seen each week by millions of young women.”
“She creates fashion with edge, and we think there is a definite space in the market for someone with her talent, energy and drive to bring new definition to contemporary clothing and accessory brands,” said Linda Kearns, director of Matchbook, which has represented and negotiated talent-based programs with retailers including Bloomingdale’s, Barneys New York, Banana Republic, Perry Ellis and Uniqlo.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye