By  on April 3, 2017
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SYDNEY – L Catterton Asia has acquired Colombia’s Maaji Swimwear to create a merger with Australia’s Seafolly, as part of a strategy to build a global beach lifestyle retail platform generating $500 million in sales within the next five years.

The Singapore-based arm of the LVMH-backed private equity firm said Tuesday it has acquired 100 percent of the Colombian brand for 50 million Australian dollars, or $38 million (1.3 times sales and 10 times earnings), with plans to create a new yet-to-be-named combined Seafolly/Maaji group that will be headquartered in Sydney.

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