By  on April 14, 2014

La Perla is expanding its luxury brand presence in the global market.

Since the $135 million lingerie and swimwear brand was acquired in 2013 by Pacific Global Management — which also owns the Elite World network of modeling agencies and Chinese entertainment management firm Gold Typhoon — the Bologna, Italy-based company has been on a campaign to bolster its image and brand equity on three fronts: retail, product expansion and an aggressive marketing and advertising initiative.

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