NEW YORK — Lara Stone will be featured as the face for Naked Glamour, Calvin Klein Underwear’s new advertising campaign this fall.
The news was revealed Wednesday at the annual meeting of The Warnaco Group Inc., which owns the Calvin Klein Underwear and Jeans businesses. Joe Gromek, Warnaco’s chief executive officer, told WWD he had viewed the ad images on Tuesday for the new product launch.
“It’s a very compelling campaign,” said Gromek.
Helen McCluskey, Warnaco’s chief operating officer, described the ad images as “traditional Calvin Klein, black-and-white, with incredible eye contact…it’s about lifestyle, it’s sexy, and images are up close with cleavage.”
Actress Zoe Saldana presently appears in the ads for the Envy campaign for Calvin Klein Underwear. Saldana signed an exclusive deal beginning fall 2010.
When asked if Stone will succeed Saldana in the Envy ads, a spokeswoman for Calvin Klein Inc. replied, “There is no replacement.”
Stone is also part of a global advertising campaign shot by Steven Meisel for lifestyle brand ck one that features a group including Pixie Geldof, Ruby Aldridge, Sky Ferreira, Abbey Lee Kershaw, Alice Dellal and Fei Fei Sun. The spring 2011 campaign encompasses TV, print, the Internet and social media. In January, Stone began appearing in Calvin Klein Collection TV commercials with Tyson Ballou, and is featured in the spring print women’s Collection ads shot by Mert Alas and Marcus Piggott.
Earlier, Stone signed an exclusive deal with Calvin Klein Inc. as the face for Calvin Klein Collection, ck Calvin Klein and Calvin Klein Jeans for fall 2010. Stone is no stranger to the company. She was an exclusive model in the spring 2007 Collection runway show, and was in the fall 2007 Calvin Klein Jeans and fall 2008 ck Calvin Klein Beauty campaigns.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast