NEW YORK — Lara Stone will be featured as the face for Naked Glamour, Calvin Klein Underwear’s new advertising campaign this fall.
The news was revealed Wednesday at the annual meeting of The Warnaco Group Inc., which owns the Calvin Klein Underwear and Jeans businesses. Joe Gromek, Warnaco’s chief executive officer, told WWD he had viewed the ad images on Tuesday for the new product launch.
“It’s a very compelling campaign,” said Gromek.
Helen McCluskey, Warnaco’s chief operating officer, described the ad images as “traditional Calvin Klein, black-and-white, with incredible eye contact…it’s about lifestyle, it’s sexy, and images are up close with cleavage.”
Actress Zoe Saldana presently appears in the ads for the Envy campaign for Calvin Klein Underwear. Saldana signed an exclusive deal beginning fall 2010.
When asked if Stone will succeed Saldana in the Envy ads, a spokeswoman for Calvin Klein Inc. replied, “There is no replacement.”
Stone is also part of a global advertising campaign shot by Steven Meisel for lifestyle brand ck one that features a group including Pixie Geldof, Ruby Aldridge, Sky Ferreira, Abbey Lee Kershaw, Alice Dellal and Fei Fei Sun. The spring 2011 campaign encompasses TV, print, the Internet and social media. In January, Stone began appearing in Calvin Klein Collection TV commercials with Tyson Ballou, and is featured in the spring print women’s Collection ads shot by Mert Alas and Marcus Piggott.
Earlier, Stone signed an exclusive deal with Calvin Klein Inc. as the face for Calvin Klein Collection, ck Calvin Klein and Calvin Klein Jeans for fall 2010. Stone is no stranger to the company. She was an exclusive model in the spring 2007 Collection runway show, and was in the fall 2007 Calvin Klein Jeans and fall 2008 ck Calvin Klein Beauty campaigns.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion