Some say green is the new luxury, but it seems it’s becoming the new basic, particularly when it comes to intimates. Indeed, the industry has been caught in the green sweep, not surprising considering organic cottons make an obvious conscientious cloth for underwear essentials.
While plenty of exclusively eco labels such as Peau-Ethique and G=9.8 have been selling sustainable skivvies for years, their conventional counterparts — Cosabella, Hanky Panky and Belabumbum among them — have recently joined the green team. It boils down to practicality and politics.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)