By  on February 1, 2010

With sales of basic and value-driven intimates leading small gains at retail in December and January, manufacturers anticipate the momentum will continue to grow over the next several months as they book the fall and holiday seasons.

Bestsellers at stores have included incentives such as pajama sets with a third piece like boxers, whimsical packaging, a broader range of fashion colors and prints and soft, feel-good fabrics such as Modal, jersey knits, lightweight brushed cotton flannel and Lycra spandex-blend microfibers.

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