By  on July 7, 2008

Industry executives are expecting August to be the turning point in the battle between two lingerie trade shows: Lingerie Americas and Curve.

After a year and a half of juggling trade show locations and schedules, as well as jousting for more premium brands and greater retail attendance, many executives said they've had their fill of what is being called a "destructive" impact on the marketplace from the two combative fair organizations. The shows have been throwing the innerwear market into a tailspin since Curve was created in 2007 in Las Vegas and 2008 in New York, after the former show managers split from Lingerie Americas to form their own fair. Lingerie Americas became the only innerwear show in Manhattan in 2004 when trade show giant Messe Frankfurt discontinued Intima America.

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