Industry executives are expecting August to be the turning point in the battle between two lingerie trade shows: Lingerie Americas and Curve.
After a year and a half of juggling trade show locations and schedules, as well as jousting for more premium brands and greater retail attendance, many executives said they've had their fill of what is being called a "destructive" impact on the marketplace from the two combative fair organizations. The shows have been throwing the innerwear market into a tailspin since Curve was created in 2007 in Las Vegas and 2008 in New York, after the former show managers split from Lingerie Americas to form their own fair. Lingerie Americas became the only innerwear show in Manhattan in 2004 when trade show giant Messe Frankfurt discontinued Intima America.
Vendors and merchants, already reeling from the ongoing credit crunch, higher fuel prices for shipping and a dismal retail environment, said the dueling shows bring additional financial burdens. Some exhibitors have been showing at both fairs to gauge how each venue rates in terms of their profitability potential and exposure. Starting prices for a stand with a table and several chairs can cost as much as $8,000.
While August is essentially a rehash of foundations that were shown for spring selling in May, the market is expected to define the direction vendors and merchants will take in February. The February market, which was consolidated last year from the January and March editions into one venue, is far more comprehensive and features all innerwear categories, including sleepwear, at-homewear and robes.
Both shows in New York will be staged Aug. 3 to 5. Lingerie Americas will continue to be staged at the Altman Building and Metropolitan Pavilion, while CurveNY will be located at the Jacob K. Javits Convention Center. In Las Vegas, both fairs will take place Aug. 25 to 27. Lingerie Americas Las Vegas at WWDMAGIC will be staged at the Las Vegas Hilton and CurveNV will be ensconced at the Venetian Resort Hotel.
Regarding the market turmoil, Laurence Teinturier, executive vice president of CurveExpo Inc., said, "We are doing everything in our power to open discussions and get an agreement to satisfy industry demand, and that is to have one lingerie show in the U.S., on both coasts in 2009."Patrice Argain, chief executive officer of Lingerie Americas, noted, "We understand the industry isn't happy with the situation, but Lingerie Americas didn't create it. Lingerie keeps doing what it does best and at the same time looks for ways to help buyers navigate today's tough business climate."
Vendors are looking for a resolution.
Gregory Gimble, vice president of Va Bien International, said, "It's a real battle and I haven't heard that one show will go away in August. It would be great to have one show, so all buyers could be in one place. It would be beneficial for everybody in February."
Va Bien currently exhibits at Curve, but has shown at Lingerie Americas in the past.
Maria Scotto, president of her eponymous sleepwear collection, said, "I'll continue with Lingerie Americas. Everybody is really hoping there will be some sort of merger. I quite frankly hope so because the two shows are destructive for everybody. The retailers are starting to become angry and maybe they won't show up at either show."
Gale Epstein, president and creative director of Hanky Panky, said, "I don't think I could predict how the contest will play out. I will only say that it's unfortunate for both the retailers and manufacturers that there are two conflicting shows. However, we have not experienced any negative effects on our business."
Hanky Panky has exhibited at both fairs and will show at the Curve venue in August.
Guido Campello, vice president of marketing and innovation at Cosabella, said, "We're staying with Curve because they've now tied in the [New York] show with Intermezzo and the ENK Accessories show. I find this intriguing and I think we'll profit from the exposure."
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)