Marc Jacobs International isn’t limiting its children’s wear to dry land.
The company, which unveiled Little Marc Jacobs apparel in 2005, has signed on with Swimwear Anywhere Inc., a Farmington, N.Y.-based Marc by Marc Jacobs swimwear licensee, to design and produce Little Marc Jacobs girls’ and boys’ swimwear launching for cruise 2010.
The roughly 50-piece collection, which contains around 10 cover-up styles, runs from size two through 10 and will wholesale from $32.50 to $44.50 for girls and $17.50 to $36.50 for boys.
“Product expansion is a key element of Marc Jacobs’ strategy,” said Bertrand Stalla-Bourdillon, Marc Jacobs International chief executive officer and chairman.
Rosemarie DiLorenzo, who owns Swimwear Anywhere and Huntington Beach, Calif.-based Tyr Sport with husband Joseph, said Little Marc Jacobs swimwear draws heavily upon popular looks in Little Marc boys’ and girls’ apparel, and Marc by Marc Jacobs adult ready-to-wear and swimwear. She pointed to the Little Miss and Mister Marc signature cartoon graphics pulled from Marc by Marc Jacobs’ apparel and accessories, and kissing fish prints used in Marc by Marc Jacobs swimsuits.
“People are always looking for mommy-and-me-type things,” said DiLorenzo. “Honestly, the cuter, the better. The more iconically recognizable, the better. That is why we continued with Little Miss Marc and Little Mister Marc.”
Swimwear Anywhere developed Marc by Marc Jacobs grown-up swimwear starting for spring this year and is enlarging the line for cruise. From the beginning, plans called for a swift extension into kids’ swimwear. “When we did the spring launch, it was received very well even though the economic times have been tough,” said DiLorenzo, who also worked to expand Juicy Couture swimwear to children. “We felt we should just keep going.”
The distribution of Little Marc Jacobs swimwear will mirror the distribution of Marc by Marc Jacobs apparel with the exception of an increased emphasis on children’s specialty shops, said DiLorenzo. The kids’ swimwear is expected to enter 200 Marc by Marc Jacobs stores, select better department stores and specialty shops in its first year on the market. The company declined to give first-year sales expectations.
Swimwear Anywhere’s stable of swim brands includes the licensed Carmen Marc Valvo, Juicy Couture, DKNY and Michael Kors and in-house Roxanne, Beach House and Coco Reef. DiLorenzo said swimwear consumers are “still looking to spend money on special luxury, and the kids’ is following suit.” She added, “People in this economy are spending on their kids still.”
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)