Just a few weeks shy of its fifth anniversary, LittleMissMatched, the New York-based legwear label, is opening a Fifth Avenue store.
The company will unveil a 1,500-square-foot space at 565 Fifth Avenue at 46th Street on Aug. 19. Next month, there are plans to open a 1,000-square-foot store in Disneyland, where LittleMissMatched already has a temporary one. The brand also has a store in Grand Central Terminal, which bowed in May.
Both of the new locations will have white interiors to play up the colorful patterned socks, as well as giant “mixing bowls,” where shoppers are encouraged to scoop up various styles, try them on and create customized three-packs. Jonah Staw, LittleMissMatched’s co-founder and chief executive officer, said, “In keeping with our existing retail strategy of opening stores in the most highly trafficked areas in the country, Fifth Avenue is one of the most popular shopping districts for both local New Yorkers and tourists alike.”
Projected retail volume for the next 12 months is $1.5 million.
Ann Acierno, who joined the company earlier this summer as president, is trying to give the brand more of a fashion spin. Most recently, she served as chief executive officer of Bill Blass New York and prior to that was president of new business development at Tommy Hilfiger. LittleMissMatched will introduce sportswear for teens and tweens this spring, and a women’s collection is being considered.
“I was touched by the fact that she lost her father, really before his time, and it was a real shock. She had two young children, she was married and she was expecting that she would have her own life for a good 25 years,” said Claire Foy about playing a young Queen Elizabeth in Netflix’s The Crown. Styled by @mayteallende 📸@jgreenery #emmys2017 #wwdeyeu
“Truth and lies have become a real interesting theme, more than ever, lately,” Emmy nominee Laura Dern told WWD. "It’s a very interesting time to use our voice." Styled by @cristinaehrlich, 📸 @shayanhathaway #wwdeye #emmys2017
“It transcends the genre that is you think of a sci-fi show — you don’t expect it to be so profound or emotionally riveting,” Evan Rachel Wood told WWD of her Emmy nominated role in Westworld. styled by @samanthamcmillen_stylist 📸 @emmanmontalvan #emmys2017 #wwdeye