By  on November 21, 2012

Lolë has brought its unique take on retail to Santa Barbara, Calif.

After opening its first U.S. store in New York’s TriBeCa neighborhood last year, the Montreal-based women’s activewear brand is dipping its toe into retail on the opposite coast with a six-week pop-up on State Street, Santa Barbara’s main retail thoroughfare. Bernard Mariette, president and chief executive officer of Lolë’s parent company Coalision, explained he planted the pop-up in the coastal city to introduce Lolë, which is carried by REI, Dick’s Sporting Goods and Eastern Mountain Sports, to multibrand retailers in the area that might consider carrying it or to possibly attract the interest of a retail partner for a future, permanent store.

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