Lolë has brought its unique take on retail to Santa Barbara, Calif.
After opening its first U.S. store in New York’s TriBeCa neighborhood last year, the Montreal-based women’s activewear brand is dipping its toe into retail on the opposite coast with a six-week pop-up on State Street, Santa Barbara’s main retail thoroughfare. Bernard Mariette, president and chief executive officer of Lolë’s parent company Coalision, explained he planted the pop-up in the coastal city to introduce Lolë, which is carried by REI, Dick’s Sporting Goods and Eastern Mountain Sports, to multibrand retailers in the area that might consider carrying it or to possibly attract the interest of a retail partner for a future, permanent store.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"