Louis Van Amstel, the ballroom dance champion and choreographer of ABC’s “Dancing With the Stars,” is launching his first collection of fitness apparel, LVA by Louis Van Amstel. Van Amstel, who will be partnered with Sabrina Bryan on the all-star season of “DWTS,” which airs Sept. 24, said the active collection for fall selling has been three years in the making. “I’ve been designing dresses for my dance partners since I was 17, and I started designing for celebrities seven years ago. When you design garments for splits and turns, you have to dress them so there won’t be a costume drama,” said Van Amstel. Van Amstel, who created LaBlast in 2007, a DVD dance fitness program that is slated to be distributed worldwide this year, said he designed the active collection to “get people in shape.” “My initial thought was I want to fight obesity throughdance...I researched who could be my competition, like Lululemon and Nike, and concluded no one is designing active garments for women who want to lose 50 pounds — like my mother, Mick. LVA is aimed at Whitney Houston’s ‘I’m Every Woman’ type of consumer,” he explained. “And it’s inspired to help women like Niecy Nash from season 10 of ‘DWTS,’ who told me, ‘I don’t want to lose my weight because I like my jiggly parts.” A star piece of the collection — which is sized XS to XL and features more than a dozen styles — is a flare-leg work-out pant with a control-top waistband that can be pulled up to contain midriff bulge, or adjusted as a control belt as a woman sheds off weight after diet and exercise. Several tops are designed with three-quarter sleeves to camouflage an area he describes as the number-one complaint of women: untoned triceps. Colors in the collection include black, charcoal, heather gray, white, a range of blues and a shade Van Amstel calls “diva pink.” Production of the garments of Modal, nylon, Lycra spandex and Supplex is in Los Angeles, Thailand and China. Retail prices have not been finalized. Van Amstel projects retail sales the first full year will be $20 million. He bases the sales outlook on his LaBlast program, which has partnered with several major fitness gyms where the line will be sold: Crunch in the U.S., Steve Nash Fitness Clubs in Canada, Hard Candy in Russia, and Jackie Chan Signature Club (a partnership with California Fitness). Plans are to roll out the line to additional markets by 2014.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim