Lucy’s past, present and future have come together in Burlingame, Calif., where the VF Corp.-owned activewear retailer opened its first store in 2001 and has unveiled a new prototype that will serve as the model for stores as expansion kicks into gear next year.
After a tumultuous period for Lucy that saw executive shifts and a scaling back of ambitious store rollout plans VF had when it acquired the company, president Mark Bryden views the prototype as an important step toward reigniting the brand. “Through the years of ownership, it may have drifted off of the original intent. Our vision is really to bring Lucy back as a premium, women’s activewear brand in the marketplace and recenter ourselves back to where it was always envisioned by the founders,” said Bryden, who joined Lucy after former president Shaz Kahng departed last December.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)