By  on May 23, 2011

LONDON — Catching the bridal wave of the royal wedding that wowed the world, Elle Macpherson Intimates has launched a collection of bridal lingerie.

Macpherson said she wanted to design lingerie that “makes the bride feel extra beautiful on the day.” The supermodel-turned-lingerie entrepreneur said she wanted to create bridal lingerie targeted to the sophisticated taste of the brand’s customer, who she described as “in tune with their own sense of style, even more so on their wedding day.”

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