Mara Hoffman, the ready-to-wear and swimwear designer known for her innovative design and fearless approach to print and color, has won the title of Mercedes-Benz Presents designer this season in the swimwear category. Hoffman will showcase her collection alongside more than 30 of the industry’s most influential swimwear designers during Mercedes-Benz Fashion Week Swim at The Raleigh hotel in Miami Beach.
The Mercedes-Benz Presents program recognizes designers who demonstrate dedication to the use of quality materials, unique style and original design within their collections. Hoffman joins a prestigious list of past honorees including Vitamin A, Red Carter, Trina Turk and Luxe by Lisa Vogel.
As part of the award festivities, Hoffman will introduce a print design from her collection as the paint finish on a 2014 Mercedes-Benz E-Class Cabriolet. The convertible will drive by South Beach hot spots to give out invitations to pedestrians to attend fashion shows.
Stephanie Zimmer, manager of brand experience marketing for Mercedes-Benz USA, said, “Mara’s unique prints are unmistakable and evoke a very spirited, playful attitude much like our 2014 E-Class Cabriolet debuting this season.”
Hoffman, who launched her swim line in 2008, described her brand philosophy as “about trends, enthusiasm for color and prints and a Bohemian lifestyle. The print for the convertible is called Astro Dreamer, and it has a bit of a tribal vibe, a sort of cosmic projection with snakes. Color is our huge go-to. We never do less than 10 colors.”
The one-of-a-kind print will also debut on a limited-edition convertible top and bag for women designed by Hoffman, which will be sold at the trendy Alchemist boutique in Miami.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)