By  on June 3, 2013

Getting your VIPE’S on is a priority for Marlies Korijn, designer and chief executive officer of the newly launched VIPE activewear brand.

VIPE — an acronym for VIP Exercise — is a brand created in the Netherlands that will be sold exclusively in the U.S. by sales representatives nationwide. It is projected to generate first-year wholesale sales of $1 million, according to Korijn.

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