Miss America 2013 Mallory Hagan on Saturday will kick off a two-month promotional tour for the Miss America by Catalina collection of swimwear sold exclusively at Wal-Mart.
The “On the Road With Miss America and the 2013 National Contestants” tour will include eight appearances by the crowned Miss America in New York, Arkansas and Florida, as well as 88 appearances by national contestants at 96 Wal-Mart stores. The campaign will commence with an appearance by Hagan at Wal-Mart’s Westbury and Farmingdale, N.Y. locations on Saturday.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)