Two of America’s best-known brands are back together: The Miss America Pageant and Catalina, the original swimwear sponsor of the beauty competition created in 1921.
Catalina, which is celebrating its 100th anniversary this year, will be the official swimwear sponsor of the 2013 Miss America competition, airing live on ABC on Jan. 12 from Planet Hollywood in Las Vegas. The pageant first aired on TV in 1954 and was first telecast in color in 1966.
Catalina, a division of New York based In Mocean Group, will launch a retro-inspired swimwear collection called Miss America by Catalina. The custom-designed swimwear will be worn by all 53 contestants during the lifestyle and fitness competition.
The Miss America by Catalina collection will be available for purchase beginning in January exclusively at Wal-Mart, a longtime retail partner of Catalina, and on walmart.com. Suggested retail will be less than $20 a piece for separates and less than $30 for one-piece styles. Sizes will be S to XL.
“As we prepare for this year’s Miss America competition, we are proud to have our contestants introduce the new Miss America by Catalina collection. Catalina’s dynamic swimwear styles will add a fresh, new dimension to our lifestyle and fitness competition,” said Art McMaster, president and chief executive officer of the Miss America Organization.
Catalina’s design inspiration for the Miss America by Catalina collection is retro glamour that’s been updated with modern styling. Embellishments such as gold trims and rhinestones as well as jewel tones including solid coral, hot pink and teal, and black and white on a soft, shimmering fabrication will be central to giving the contestants and the collection a strong stage presence. There will also be tonal snake print with metallic flecks. Silhouettes will include bandeau tops, triangle bikinis, and one-piece suits with cut-outs. Key styles to be sold at Wal-Mart will include a wider range of silhouettes such as tankinis and additional one-piece suits in the same colors and embellishments worn by the contestants.
Zvi Ben-Haim, president of In Mocean, said the Catalina brand is returning to its roots by aligning with the Miss America Pageant.
“Catalina and Miss America share such a rich history, both individually and collectively, and together celebrate these women not only for their glamour but also for their achievements in life,” said Ben-Haim.
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)
@Pharrell and his wife Helen Lasichanh were among the stars that came out to celebrate @rimowa’s first pop-up concept shop. The space, which is located on Rodeo Drive in Beverly Hills, draws inspiration from airport luggage carousels and lounge areas – and features the company’s luggage and accessories. If the pop-up is successful it could pave the way for addition temporary shops throughout the world. #wwdfashion (📷: Owen Kolasinski/BFA)
@carineroitfeld celebrated @crfashionbook’s first calendar last night with a dinner party at Spring Place in Manhattan. Photographed by @stevenkleinstudio, the calendar takes on a fitness theme and features @joansmalls, @gigihadid, @danielle_herrington_ – pictured here – and more. “[Carine Roitfeld] wanted me to feel sexy and she wanted me to be myself and feel it out on my own and do what I felt was right,” said Herrington, aka Miss October. #wwdeye
@saintrecords and @virgilabloh last night at @americanexpress’ “A Night With Success Makers” event. “I always bring it back to community because without that I wouldn’t have the courage,” said Knowles when asked how she has gotten where she is now. Read more highlights from their conversation on WWD.com. #wwdeye (📷: @lizdoupnik)
This Just In: Industry sources have told WWD that Anastasia Soare is rumored to be considering selling her beauty business, @anastasiabeverlyhills. According to those sources, Soare has tapped investment bank Imperial Capital to explore sale options for her eponymous beauty brand –– and with at least $340 million in net sales, this would be a big deal. Put in context of other recent transactions for makeup companies, Soare’s price tag could be in the billions if she were to sell the whole thing. #wwdnews #wwdbeauty (📷: @clint_spaulding)
@assouline’s latest book, “The Spirit of Bentley: Be Extraordinary” captures the adventurous attitudes and opulent lifestyles of @bentleymotors’ most creative owners and enthusiasts throughout the U.K. The 292-page hardcover has a section dedicated to showing its team of skilled artisans and photos of its most colorful owners, from George Bamford to designer @alicetemperley, pictured here by Aline Coquelle. #wwdeye
@google released its report on the most popular search terms this year. For fashion brands, the list was led by @gucci, the luxury brand that stunned the market last October when it pledged to stop using fur. Runner ups were @supremenewyork and @fashionnova, along with more established brands like @louisvuitton, @chanelofficial and @ysl. #wwdfashion (📷: @aitorrosasphoto)
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)