When British lingerie label Myla wanted to revamp its swimwear, it turned to a region that’s an expert in the field — Brazil.
Myla has tapped Brazilian designer Amir Slama, the founder of the swim label Rosa Cha, to collaborate with the label on a swim line launching for cruise 2012 in November. Slama, who left Rosa Cha in 2009 and has now set up a swim label under his own name, said the Myla collection is “defined by modern femininity with strong directional designs.”
The 60-piece collection includes styles that range from the sleek and simple, such as triangle bikinis with briefs, to more elaborate designs like a halter bikini with glamorous, hand-woven blue and gold rope ties. And true to Myla’s lingerie heritage, all the bikinis and one-piece styles are designed to be supportive. Cups are worked into all the tops, and the collection is designed to sculpt the body. Cynthia Gabay, creative director of Myla, said that the company, which had previously produced capsule swim collections, approached Slama to collaborate in order to “develop the line and take it to a higher level in terms of the design, quality and offering.” The range is manufactured in Brazil, where Slama oversees the process.
The collection was unveiled at Miami Swim Week, which closed Tuesday. Prices range from 150 pounds, or $242, for a triangle bikini set to 450 pounds, or $726, for a one-piece maillot with intricate strap details across the torso. Myla is also handling the wholesale sales for Slama’s own line, Amir Slama, which the designer said is inspired by “Renaissance architecture.” Comparing the new collections to his designs for Rosa Cha, Slama said the new pieces are “more minimalistic.”
“The styles are much more about femininity and making women feel confident and comfortable in their own bodies,” he said. The collaboration between Slama and Myla is ongoing and the next summer collection will be launched in February.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye