By  on February 8, 2013

The Natori co. has a lot on its plate.

For starters, the lingerie, sleepwear and ready-to-wear company is launching its first in-store shop concept for the Josie brand, which is aimed at a younger, more contemporary consumer. The concept environment — which is being unveiled to retailers at the Natori showrooms in Manhattan — is colorful and bohemian-inspired with an array of kitsch items such as a chaise longue, Japanese lanterns, an antique typewriter and folding screen and throw pillows in bright geometric patterns. Wallpaper featuring chinoiserie-looking floral patterns complete the look of the Josie environment.

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