For starters, the lingerie, sleepwear and ready-to-wear company is launching its first in-store shop concept for the Josie brand, which is aimed at a younger, more contemporary consumer. The concept environment — which is being unveiled to retailers at the Natori showrooms in Manhattan — is colorful and bohemian-inspired with an array of kitsch items such as a chaise longue, Japanese lanterns, an antique typewriter and folding screen and throw pillows in bright geometric patterns. Wallpaper featuring chinoiserie-looking floral patterns complete the look of the Josie environment.
“Retailers love the idea. What we did was zero in on the Millennials with this concept,” said Josie Natori, founder and chief executive officer of the Natori firm.
“Retailers didn’t expect to walk into a Josie studio apartment….We wanted to show the lifestyle of that [Millennial] girl. This is not about being serious — it’s about being fun,” said Natori.
She further noted that the company is currently developing a home collection for the Josie label with JLA Home. A number of prints being considered for the Josie home collection are featured in the shop concept.
Natori also has her eye on expanding the Josie name in additional retail channels.
“We’ll be opening two pop-up shops in Japan at the end of August — one in Tokyo and a second shop in Osaka. We’re also looking for retail space in downtown [Manhattan] for the first freestanding Josie boutique, probably for fall 2013,” said Natori. The New York store will be “intimate, not too big,” and will reflect the trendy ambience of the in-store shop environment for the Josie collection, which was created by David Leung, vice president of design.
The company’s licenses include a Natori fragrance line with Parlux Fragrances; home accessories, towels and bedding by Natori with JLA Home; Natori Eyewear with Zyloware Eyewear; swimwear bearing the Natori, Josie and N Natori names with Parisa USA, and bras and undies by Natori, Josie, Josie Natori, N Natori and Natori Black Label Collection at Dana-co Apparel Group.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews