For starters, the lingerie, sleepwear and ready-to-wear company is launching its first in-store shop concept for the Josie brand, which is aimed at a younger, more contemporary consumer. The concept environment — which is being unveiled to retailers at the Natori showrooms in Manhattan — is colorful and bohemian-inspired with an array of kitsch items such as a chaise longue, Japanese lanterns, an antique typewriter and folding screen and throw pillows in bright geometric patterns. Wallpaper featuring chinoiserie-looking floral patterns complete the look of the Josie environment.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)