For starters, the lingerie, sleepwear and ready-to-wear company is launching its first in-store shop concept for the Josie brand, which is aimed at a younger, more contemporary consumer. The concept environment — which is being unveiled to retailers at the Natori showrooms in Manhattan — is colorful and bohemian-inspired with an array of kitsch items such as a chaise longue, Japanese lanterns, an antique typewriter and folding screen and throw pillows in bright geometric patterns. Wallpaper featuring chinoiserie-looking floral patterns complete the look of the Josie environment.
“Retailers love the idea. What we did was zero in on the Millennials with this concept,” said Josie Natori, founder and chief executive officer of the Natori firm.
“Retailers didn’t expect to walk into a Josie studio apartment….We wanted to show the lifestyle of that [Millennial] girl. This is not about being serious — it’s about being fun,” said Natori.
She further noted that the company is currently developing a home collection for the Josie label with JLA Home. A number of prints being considered for the Josie home collection are featured in the shop concept.
Natori also has her eye on expanding the Josie name in additional retail channels.
“We’ll be opening two pop-up shops in Japan at the end of August — one in Tokyo and a second shop in Osaka. We’re also looking for retail space in downtown [Manhattan] for the first freestanding Josie boutique, probably for fall 2013,” said Natori. The New York store will be “intimate, not too big,” and will reflect the trendy ambience of the in-store shop environment for the Josie collection, which was created by David Leung, vice president of design.
The company’s licenses include a Natori fragrance line with Parlux Fragrances; home accessories, towels and bedding by Natori with JLA Home; Natori Eyewear with Zyloware Eyewear; swimwear bearing the Natori, Josie and N Natori names with Parisa USA, and bras and undies by Natori, Josie, Josie Natori, N Natori and Natori Black Label Collection at Dana-co Apparel Group.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion