RACHEL PALLY LAUNCHES SWIM: Jersey queen Rachel Pally is diving into new territory. The Southern California contemporary designer's debut swimwear collection is set to hit stores by June before the height of the beach season. Produced in-house, the collection consists of four one-pieces, six bikini tops and four bikini bottoms in solids, stripes and leafy prints. "We made sure that we have everybody's body type covered," said Pally, whose namesake brand has developed a reputation for easy-fitting dresses in its nearly five-year history. Pally called the swimwear an "experiment" for the boutiques that carry her signature line, estimating that 100 boutiques have expressed interest in her swimsuits, which wholesale for $38 to $82. For herself, Pally is likely to choose the Belize, a cleavage-exposing blue-and-white striped one-piece that mimics a two-piece from the back, because, she said, "You always have to consider your tan." PULL-IN PUSHES SWIMSUITS: When French intimates brand Pull-In started seven years ago, it targeted surfers and other water sport athletes with its sports underwear, so its entry into swimwear in the U.S. this season is only natural. Wholesaling from $19 to $33, the women's line boasts the same wide waistbands from the underwear collection in many of the 34 swim styles. Distributed only in two boutiques in Miami and New York initially, the company projects the women's, children's and men's swim lines will do $600,000 in wholesale volume in the U.S. in its first year. The brand will open its own boutique in Saint-Tropez in March, followed by a Los Angeles opening this fall.
TYR OLYMPIC SUIT: It's still six months before the 2008 Beijing Olympics, but TYR Sport has already tested its newest elite swimsuit in competition. The Tracer Light, named because it traces the muscles of the body with compression panels to reduce drag and increase muscle oxygenation, will be available in late April at swim and triathlon specialty shops, and will wholesale from $35 to $150. The company is marketing the campaign with regional hometown tours of its athletes — like Atlanta with Olympic silver medalist Amanda Weir — in addition to traditional ad placements.
JEFFREY DOES GANT, PART II: Gant is enlisting Jeffrey Kalinsky, director of designer merchandising for Nordstrom, to design a limited edition men's 30-piece sportswear collection for fall. The line of preppy classics, which will retail from $125 to $900, will be available at the Jeffrey boutique in New York, as well as upscale specialty stores and premium department stores nationwide. A portion of wholesale sales will directly benefit amfAR, the Foundation for AIDS Research. Kalinsky first collaborated with Gant two years ago, re-creating products from Gant's Fifties archives.K-SWISS WOMEN'S APPAREL: With Anna Kournikova as the face of its women's apparel line, which launched this spring, K-Swiss promoted the sophomore season of its active apparel line with its first fashion show Monday in the Garment District. The inspiration for the line, which wholesales from $25 to $200, is "beautiful sport" that is as appropriate on the tennis court or gym as in Starbucks "après-sport," said Jennifer Weiderman, vice president of marketing for K-Swiss. Sold in about 50 doors for spring, the line features one-shoulder tennis dresses and tiny tennis skirts (reportedly a request from Kournikova, who is helping with the fit of the line).
CYCLE CHIC: Forget Beijing, Londoners are rapidly swapping public transport for their bicycles. More than three million cycle journeys are made in London a week, according to a Time Out London magazine survey this summer, and now many retailers are spotting the market potential. This month, Cyclefashion.co.uk launched hand-decorated helmets for women, and later this year plans to add women's cycle apparel and accessories. "Forty percent of London cyclists are women. I cycle every day, and lots of my friends do too," said Sawako Furuno, designer and founder. "I don't power-cycle, and I don't want to wear serious fitness gear. I want to look stylish." The Web site sells six styles of helmets at 60 pounds, or $119 at current exchange. The new apparel range will most likely run between 30 pounds, or $58.50, for a T-shirt, to 100 pounds, or $198, for a jacket. Furuno said she was approaching fashion boutiques and cycle stores in London about selling the line. "Half of people cycling cycle for less than 30 minutes for fun. I want them to enjoy that 30 minutes."
CELEBRATING SINGLEHOOD: Can't meet men? Maybe it's your outfit. Kristin Moore and Tamera Lawrence, who are both about 40, have created SingleTease, a line of T-shirts, called SingleTees, to "let men know we were available and approachable." Sold at Singletease.com for $25 and $28, the shirts boast six slogans, including "Boy scouting (are you prepared?)," "Support your local library (check me out)" and simply "Single." Just in time for Valentine's Day. — W.B., with contributions from Rachel Brown, Los Angeles, and Lucie Greene, London
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews