By and and  on January 30, 2008

RACHEL PALLY LAUNCHES SWIM: Jersey queen Rachel Pally is diving into new territory. The Southern California contemporary designer's debut swimwear collection is set to hit stores by June before the height of the beach season. Produced in-house, the collection consists of four one-pieces, six bikini tops and four bikini bottoms in solids, stripes and leafy prints. "We made sure that we have everybody's body type covered," said Pally, whose namesake brand has developed a reputation for easy-fitting dresses in its nearly five-year history. Pally called the swimwear an "experiment" for the boutiques that carry her signature line, estimating that 100 boutiques have expressed interest in her swimsuits, which wholesale for $38 to $82. For herself, Pally is likely to choose the Belize, a cleavage-exposing blue-and-white striped one-piece that mimics a two-piece from the back, because, she said, "You always have to consider your tan."

When French intimates brand Pull-In started seven years ago, it targeted surfers and other water sport athletes with its sports underwear, so its entry into swimwear in the U.S. this season is only natural. Wholesaling from $19 to $33, the women's line boasts the same wide waistbands from the underwear collection in many of the 34 swim styles. Distributed only in two boutiques in Miami and New York initially, the company projects the women's, children's and men's swim lines will do $600,000 in wholesale volume in the U.S. in its first year. The brand will open its own boutique in Saint-Tropez in March, followed by a Los Angeles opening this fall.

TYR OLYMPIC SUIT: It's still six months before the 2008 Beijing Olympics, but TYR Sport has already tested its newest elite swimsuit in competition. The Tracer Light, named because it traces the muscles of the body with compression panels to reduce drag and increase muscle oxygenation, will be available in late April at swim and triathlon specialty shops, and will wholesale from $35 to $150. The company is marketing the campaign with regional hometown tours of its athletes — like Atlanta with Olympic silver medalist Amanda Weir — in addition to traditional ad placements.

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