Nike is introducing what the firm calls its first women’s “action lifestyle” collection, Nike 6.0, for fall. The men’s 6.0 collection was launched in 2005, along with its 6.0 sponsorship team for action sports athletes.
“We thought it was very important to have our women athletes’ voices in the development of their product at a higher level,” said Sandy Bodecker, vice president of Nike Global Design and Action Sports. Three team 6.0 members, surfers Carissa Moore and Monyca Byrne-Wickey and snowboarder Ellery Hollingsworth, were enlisted to work with designers on the gear. The result is what’s technically performance wear, but done with a lifestyle (read: fashion-driven) look to it.
“These athletes all travel a tremendous amount,” said Bodecker. “They want good, basic casual product, but something they can style up if they want to go out in the evening. It’s comfortable and easy to wear as well as being fundamentally fashion relevent.”
So the PYT Crew Sweatshirt is done in faded dye with a boatneck and stash zip pocket; the MSIXO jacket has utility details and a zip-out hoodie, and the Luxe Layer Tank has a racer-back and contrast patch pocket. There are also two new sneakers, the Air Isis and Nike Balsa Mid, a low top and high top, respectively. The collection, retail prices for which range from $24 for a tank to $120 for a jacket, has several eco-minded elements, such as bamboo and cotton blends and trims made from recycled shoes. Women’s 6.0 hits Nike stores and specialty retailers in July. Also tied to the launch is a documentary on the 6.0 surf team, which has been filmed over the course of the past year and, according to Bodecker, could potentially premiere at the U.S. Open of Surfing in late July.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)