Nike is getting techie for spring. The activewear giant on Thursday will unveil the Nike Tech Knit, a new product line within its Nike Tech Pack category that merges traditional craftsmanship with modern technology to create a garment with stretch, warmth and ventilation.
Using computer programming, the garments feature engineered panels that provide the athlete with stretch in areas where it is needed most, such as around the joints. It also offers breathability under the arms. The garments are nearly seamless and are offered in a nylon-cotton blend for comfort.
The spring collection will include a Nike Tech Knit Windrunner, a product that made its first appearance on athletes in 1980 at the U.S. Track and Field Olympic Trials and has been a signature apparel piece for the brand since then. There are also reimagined T-shirts and track pants that will be offered in the Tech Knit family.
Alex Morgan, an Olympic Gold Medal-winning soccer player who was also part of the Team USA that won the women’s World Cup last summer, is one of the athletes who will be featured in the advertising along with LeBron James and Maria Sharapova. Morgan said the product appeals to her “girly and comfortable” off-the-field style. “The Nike Tech Pack works really well with my style because it’s stretchy and comfortable. But it’s also really fitting to your body,” she said. The Tech Knit Windrunner will retail for $250, the pant for $200 and the T-shirt for $110. It will be available at nike.com beginning on the 26th.