A lack of newness and innovation in the $14.5 billion innerwear market — particularly in the daywear and shapewear sectors — is dragging down overall sales in the category.
The industry, which includes bras, underwear, sleepwear, loungewear and robes, barely coasted by with a total dollar increase of 0.8 percent and a 0.1 percent decline in unit sales from June 2012 to May 2013, according to the most recent report by The NPD Group Inc./Consumer Tracking Service.
That’s a major change from a 4 percent dollar gain and a 2.8 percent decline in unit sales in the same 2011-12 time frame, reported NPD. It also reflects a significant shift from a healthy intimate apparel business in postrecession 2010, when consumer spending was cautious but the category continued to generate sales gains in the 2 to 3 percent range.
Peter Kim's Los Angeles-based premium denim line has always had its finger on the pulse of youth. This season, novelty is back in a way reminiscent of early Aughts, with studs, lace-ups, racing waxed denim and more. For more highlights if some of the key brands at the Vegas trade shows, go to WWD.com. #wwdfashion (📷: Patrick Gray; Styled by @thealexbadia; Story by @karihamanaka and @marcy_wwd)
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)